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Six Common Questions About Reference-Based Pricing Answered

The beginning of the COVID-19 pandemic in 2020 gave rise to a new way in which payors, providers, employers, and employees look at healthcare. New questions emerged regarding the affordability of provider services, equality of access to healthcare services, and the overall model of how employers can offset organizational healthcare costs while ensuring affordable healthcare for their employees.

For some employers, the solution was reference-based pricing.   The term reference-based pricing in healthcare can have different meanings and benefits.  This article takes a look at the key points of reference-based pricing and its impact on redefining affordability in healthcare.

Q: What is reference-based pricing?

A: Healthcare reference-based pricing, or RBP, is a pricing methodology that prices a claim or bill for medical services starting at a benchmark or reference price versus a discount off of billed charges (the way traditional networks price claims). Traditional pricing methodologies include usual and customary pricing. Reference-based pricing like the Value-Driven Health Plan services offered by HST, a MultiPlan company, are based on Medicare+ and Cost+ information to determine a fair and reasonable price for medical services.

Q: How does reference-based pricing work?

A: Reference-based pricing occurs when a claim is priced utilizing Medicare pricing plus other benchmark pricing methodologies to price a claim. The reimbursement for such claims is sometimes negotiated with the provider before the services are rendered. Employers may offer reference-based pricing services to their employees in conjunction with a traditional PPO network for practitioner and ancillary services or use reference-based pricing services to replace a traditional PPO network. As a result, reference-based pricing services frequently promote usage, “with or without a network.”

Q: When does reference-based pricing apply to a claim?

A: Frequently, reference-based pricing is used to determine how much a patient would pay for a facility or a “non-contracted claim.” A non-contracted claim is oftentimes the same as an “out-of-network” claim. This means the provider who treated a patient does not have a contract or agreement with an organization’s health plan or with an insurance company on how much the insurance company/health plan will pay that provider. Sometimes, the patient may end up paying more for their care as a result.

However, when reference-based pricing is utilized, the patient may be charged for the Medicare price plus a percentage or the other benchmarks referred to earlier which will make the price lower than what the patient would have paid if they were with a traditional plan.

Q: What are the benefits of reference-based pricing?

A: Reference-based pricing services often use terms like, “transparency” which means that by using a specific reference price, for example the amount Medicare would pay for a procedure plus a percentage of that Medicare price, the patient may have a good understanding of how much they will pay for care.

Leading reference-based pricing companies like HST, a MultiPlan company, utilize tools like websites and smartphone apps to give members access to information such as an estimated cost how much a member would pay at once facility versus another or how satisfied other patients were with the quality of care they received from a provider. By having access to this information, members may make an informed decision about where and from which providers they would like to receive care.

Q: Why do employers like/utilize reference-based pricing?

A: Employers may utilize reference-based pricing services in addition to their existing PPO network or use them to replace their network. Why? For employers the keyword is “transparency.” By using reference-based pricing, the employer may save money. The RAND Corporation found that private U.S. health plans, those often sponsored by employers, pay more than 200% of what Medicare would pay. (RAND Corporation, 2021). The reference in RBP services may help organizations understand how much an employer’s health plan will pay towards employee/member care.

Q:  I have questions, where can I learn more?

A: To learn more about the impact reference-based pricing can have for employers, brokers, and health systems visit www.hstechnology.com. HST, a MultiPlan Company, is a leading provider of RBP healthcare services. HST’s Value-Driven Health Plan services are high-engagement, low-cost healthcare savings solutions that promote employer, employee, and provider satisfaction. Learn more here.

RAND Corporation. (2021). Private U.S. Health Plans Pay Hospitals 247 Percent of What Medicare Would Pay. Retrieved from RAND Corporation: https://www.rand.org/pubs/research_briefs/RBA1144-1.html